The Korean Beauty Trend

Do you ever think why beauty stores always have essences, beauty creams, and sheet masks? One of the main reasons for this is the beauty trend in Korea.

Although many would think that this is being too vain or physically conscious, many beauty companies in Korea have stepped up to innovate and meet the needs of Korea women. They have invested a lot in research and development to continuously improve their products.

Since Korean women are knowledgeable about skincare, brands have been keen on developing formulas, adding ingredients, manufacturing, and packaging. Therefore, these advancements stemmed from Korean women’s drive to improve and take care of their skin. That is also the reason why Korean beauty products have good quality.

Korean beauty is more focused on skincare rather than makeup. This is because Koreans believe that having good skin is better than makeup. You will notice in their makeup such as cushions and creams that they focus more on the benefits their skin will get while coverage is only second. Moreover, Korean women go for a subtle and natural look when it comes to makeup.

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