Last week, I went to the much anticipated Beauty Premiere party being hosted by two of my favourite Canadian brands: Annabelle and Marcelle. The party was held at the uber swanky Thompson Hotel Rooftop. Check out the view!
The view from the Thompson Hotel rooftop
The venue was packed! Of course, almost everyone from the Toronto Beauty Bloggers community came out to mingle. 
I got a little carried away chatting that I didn’t get to snap too many photos, but I have enough to share with you.
Beauty Premiere introduced several exciting new products from the brands. They had booths set up and a member of their team talked to us about the innovations and benefits of each product. The makeup and skincare products below will be available by Spring 2012.
Marcelle Renforcils Waterproof Eye Make-up Remover
Marcelle Renforcils Waterproof Eye Make-up Remover is a gel make-up remover with micellar water. Think about it like this: it’s our beloved Marcelle Essentials Purity Soothing Cleansing Water in gel form. Not only will it pack the same make-up removing power, but it also contains ingredients that fortify your eyelashes to prevent fallout. Great idea, no?
Marcelle Xtension Plus Mascara
Marcelle is coming out with a new mascara called Xtension Plus. It promises to provide extra length and curl. Apparently it’ll be as good — if not better — than the Power Volume mascara in terms of curling power, so I am very excited about this one! I received it in my swag bag so I’ll definitely review it after I’ve played with it for a while.
Marcelle BB Cream
Pardon the awful picture quality — the lighting conditions were clearly not something my Canon G11 can handle. Anyway, what’s big and cool in Asia is now slowly coming to Canada. What am I talking about? The super popular BB Cream is supposed to provide a lot of good-for-your-skin ingredients while offering a little bit of coverage to even out your skintone. Available in two shades: Light-to-Medium and Medium-to-Dark.
Marcelle Gene Youth Skincare
A trio of day cream, night cream and eye cream, they are also coming out with Marcelle Gene Youth Skincare. Unfortunately I don’t have anything to say about these guys because it got too loud in the party and I couldn’t hear anything! Sorry. :S
Annabelle Smudge Paints
The Annabelle Smudge Paints aren’t new, but because they are awesome, they deserve to be shown off in the party. These are gel liners or cream eyeshadow bases, and they have great staying power.
Annabelle Glitterama Liquid Eyeliner
Eight new colours of Annabelle Glitterama Liquid Eyeliners are coming out as well.
I had a great chat with the lady at the Glitterama booth, but I didn’t get her name! I was telling her the fact that I try both high- and low-end brands for my blog, and many times I’ve been impressed with how well Annabelle and Marcelle products stack up against the expensive brands. She told me that they know that, and their marketing team knows that. I wish more people knew, though. Every time I recommend the brands to someone who’s not into beauty, they said they haven’t even tried anything from these brands. But slowly but surely, I think we beauty bloggers are getting that word out!
Annabelle Big Show Lipglosses
The Annabelle Big Show Lipglosses are sheer, high-shine, unscented, non-sticky lipglosses. They feel really nice and moisturizing on the lips. Oh and, we even had the opportunity to create our own shade. !!!
Annabelle Big Show Lipgloss Mixing Station
Annabelle Big Show Lipgloss Mixing Station — with gorgeous Robyn of Fashionista 514!
My favourite guy that night — Mr. Lipgloss Scientist Dude, who by the way, gave me some photography tips as well.
O hai. This is my lipgloss. I don’t know what to call it yet, but for some reason “Seduction” keeps popping up. Haha.
Makeup platter
There were servers who were walking around with hors d’oeuvres, and others who were walking around with platters of makeup. Yes, eyeshadows, eyeliners, and other makeup free for all! I’m pretty sure I saw this scene before in my sweet sweet dreams.
Keep reading to see more pictures!
