Have you heard? LUSH is coming out with a colour cosmetics line! My friend Michelle was at LUSH Queen Street, Toronto last week for a sneak peek of the new launch. This collection is going to be a hit!
Last week I had the chance to preview LUSH’s newest line Emotional Brilliance, a makeup line (consisting of 30 vegan products) that shows off your current state of mind. The range includes dynamic-coloured liquid lipsticks, liquid eyeliners, and cream eyeshadows that are designed to give the user the freedom to wear make-up that shapes your mood rather than feeling stuck wearing make-up that’s in-season or on-trend.
Do you think that if you believe enough in something, you will have a change of behaviour?
LUSH Liquid Lipsticks in Glamorous and Power, and Liquid Eyeliner in Healthy
The lovely ladies at LUSH whisked me off into a dark, secluded room where the focal point was a wheel adorned with 30 beautiful colours. They gently spun the wheel and instructed that I select three colours that stood out to me in that moment. The order chosen is very important as the first colour symbolizes your strength or weakness, the second colour represents your subconscious need, and the third is your talent and it is what you require to achieve your subconscious need. Each colour corresponds to a specific word. In order I chose Liquid Lipsticks in Glamorous and Power and Liquid Eyeliner in Healthy. Apparently my healthy attitude or perhaps healthy body will help me gain the power that I am lacking in my life. I have yet to decide if glamorous is a strength or weakness in my life.
It all felt a bit gimmicky to me, but it was a fun experience nonetheless and I salute LUSH for striving to do something different. After assessing my colour choices, I decided I would only wear one out of the three colours I chose, as two of them did not suit my skin tone or style. But, have no fear, because I was told by a LUSH sales associate that the power of the colour would still shine through and shape my mood even if I just wore it is a dot on my wrist. I am sorry LUSH, but the price is a little steep to buy a liquid eyeliner to be worn on places other than my eyes.
I bet you are wondering what exactly ‘glamorous’, ‘power’ and ‘healthy’ look like in colour form.
Without further ado…
LUSH Liquid Lipsticks in Glamorous and Power, and Liquid Eyeliner in Healthy — swatches
I was thoroughly impressed with the quality of the liquid lipsticks. They are intensely skin softening and carry pigment very well. The colour is vibrant and evenly distributed after just one application. This patent pending formula uses LUSH’s super softening Ultrabalm as a base, which is a simple blend of organic jojoba oil, candelilla wax and rose wax.
LUSH Liquid Lipstick in Power — applicator
To accompany the Emotional Brilliance range are a suite of other new products, including two new skin tints, a black mascara, and a translucent powder.
I have really taken a liking to Skin Tint in Charisma, a golden skin tint perfect for achieving that healthy, warm glow this summer. LUSH uses a softening and calming base of simmered oats, almond and jojoba oils, cocoa butter and orange flower water. Charisma blends in beautifully and won’t make your face feel oily. I also love how it works to tone and nourish the skin making it feel soft and refreshed throughout the whole day. Without a doubt, this is going to be my go-to bronzer this summer.
LUSH Skin Tint in Charisma
LUSH Skin Tint in Charisma — swatch
In true LUSH fashion the packaging is designed to have as little impact on the planet as possible. The colours all come in clear glass bottles because glass is one of the easiest materials to recycle globally. LUSH designed the caps for the glass bottles and manufacture them near their headquarters in Poole, Dorset using recycled materials from their black pots. Brilliant and innovative!
The Emotional Brilliance collection launches July 21st 2012 in all LUSH stores worldwide and online at lush.ca. The products are priced between $18.95 and $22.95.
What do you think? Will you go check it out?
Michelle is a bath and body product junkie, who has admitted to having a shrine full of The Body Shop and LUSH goodies in her bathroom. She is also an avid runner and has killer legs to show for it. (No, I’m not jealous! Okay, maybe a little.)
[Editor's Note: I am so lucky that the folks at LUSH also gave me a chance to try out a few items from this collection, so watch out for my swatches later on. 
For now, I snapped a quick photo for Twitter the other day.]
The Fluidline is still one of my favourite products that MAC offers because of its longevity and ease of use. I wish I could love it but this shade’s formula is a miss for me.
Read on to see a few stunning items from the collection.
