NARS Radiant Creamy Concealer launched with a big bang in early March, so I hightailed it to my NARS counter to pick up my shade. This concealer has been getting exceptional reviews from the beauty community; it is loved by both makeup enthusiasts and artists alike.

NARS Radiant Creamy Concealer (CDN $30 / US $28 at NARS counters and online) is the brand’s new line of lightweight concealer “enriched with hydrating, multi-action skincare benefits and light diffusing technology.” The ten shades target imperfections, fine lines and signs of fatigue and “create a softer, smoother complexion.” These promise to be crease-proof and long wearing.

NARS Radiant Creamy Concealer in Custard

My under eye shade is Custard (yellow tone for light to medium complexion). The light-reflecting properties in Radiant Creamy Concealer works amazingly well under the eyes to counteract my dark purple circles. This shade is lighter than my foundation shade, and doubles as a natural highlight without crossing into Kardashian concealer territory. If I were to use this anywhere else on my face, I’ll need a darker shade than Custard.

I make sure that my under eye area is well moisturized (this eye cream by Biotherm rocks!) before applying this concealer. Even though it is creamy, I didn’t find it to be moisturizing at all. This sticks to dry spots on the inner corners of my eyes.

NARS Radiant Creamy Concealer Before and After

I found a really excellent guide for concealing under eye baggage on Maskcara via Pinterest. The photo below demonstrates where I applied this concealer. I highlight beyond the baggage area in an inverted triangle to lift it, not emphasize it. Apply down the centre of the nose to create a subtle illusion of a thinner nose without the use of dark contouring creams or powders.

Application guide: Build in light layers and blend over these areas for a lifted look.

The thing I most like about NARS Radiant Creamy Concealer: it doesn’t look like anything on, yet the brightening effect is apparent. It creates a well-rested youthful look. I look 17 again. I wouldn’t be surprised if I get carded while wearing NARS Radiant Creamy Concealer. It lasts an entire work day on me with minimal fading, but the convenient packaging and applicator makes it easy for me to touch up any faded areas after work.

This has already replaced two of my under eye favourites: MAC Prep+Prime Highlighter and MAC Pro Longwear Concealer. That’s huge, you guys. This is so easy to use and it saves me time in the morning.

Great news to sensitive skin types: this is paraben-free, alcohol free, synthetic fragrance free and non-comedogenic. Look good and feel great! Have you tried NARS Radiant Creamy Concealer? What are your thoughts on its formula and performance?