I want to do something different this year for my IMATS pre-show coverage. This is the third year I will be attending IMATS, I have become quite a bit of a veteran on what to look for, which booths get the most hype from the crowd, what’s worth the money, and so on.
This year, I want to feature our Canadian exhibitors at the show. Not everyone knows this, but there are a lot of amazing brands at IMATS that are based in Canada! A lot of you (like me!) are now coming up with your game plan for IMATS, so to help you out, I asked the brands to share their biggest DEAL$ for IMATS Toronto!!!
Here they are, in alphabetical order.
I love Cover FX; I think I’ve made that known on here before. If you have concealing to do, you know Cover FX has you covered. They have a couple of amazing value sets to choose from at the show.
First, the general show special – 1 Cover FX Trio, 1 Conceal FX, 1 SkinPrep FX, #160 brush – will be available for $70.00 (value $165).
A special for the pros – a set of 16 pro pots (8 light-to-medium and 8 medium-to-dark), Setting FX Light 6.5g, Matte FX Medium, SkinPrep FX, #160 brush – in the show only for a special price of $195.00 (value over $300). Pro Pot Shades: C – 10, 30, 50, 60; E – 0, 20, 40, 60; M – 20, 30, 50, 80; B – 0, 15, 25, 45.
Airbrush Makeup and Facial Tanning Kit (Valued at $400) for only $249 (taxes included)! This is a great starter kit that includes 4 foundation shades, 4 bonus shades, a sample of their new concealer, a set of brows/shadow stencils and a facial tanner! The compressor, airbrush, hose, cleaner, moisturizer and DVD are also all included.
FACE atelier — the maker of possibly the best liquid foundation formula evarr! — will be offering 20% off retail price for consumers, as well as show specials that are too good to advertise! Make sure to check out their Lip Glazes as well; we reviewed Prim Rose and Peach before.
Now we have glitter!!! Or, as I lovingly call it, glittarz. Lit Cosmetics is a company based out of Calgary, Alberta. They offer all sorts of sparkly stuff as well as glitter bases, which I’ve read are absolutely fabulous.
Mini Me Lit Kit $30, which includes: a 30 ml Clearly Liquid Glitter Base (Daily Wear), 2 mini brushes, 2 glitter, a sparkle duster, and a reusable silk bag.
Large Lit Kits (choose from three sizes, prices below), which include: a 30 ml Clearly Liquid Glitter Base (Daily Wear), 2 pro brushes (Liner & Round), multi glitter, sparkle duster, reusable tote bag.
- 3 x stack Lit Kit – $40
- 4 x stack Lit Kit – $50
- 5 x stack Lit Kit – $60
In the kits, you can also replace the “Daily Wear” glitter base with “Water Resistant” glitter base for an additional $5.
I came across Velour Lashes while checking the vendor list for IMATS and oh. my. god! The lashes are absolutely to die for! Each pair of Velour lashes are handmade with 100% authentic mink fur. Colleen of Fembotika once told me that a full set of mink fur lash extensions cost about $800, so you can understand why Velour lashes aren’t cheap.
Regular price for their lashes are $59.99 – $64.99, and for IMATS, they are selling them for $20 – 22 per pair (cash only)! Also, Toronto makeup artist Joan Huang will be there to help those who want to apply their lashes.
I have a confession to make: yaby cosmetics is my new brand crush. Everything for a makeup artist’s kit is available in compact palettes, making it easier to travel with them. I have my eyes on the Dramatically Neutral Eyeshadow palette. Want… nay, need!
Everything at 30-40% off! There will also be a draw for three $25 gift certificates at the yaby cosmetics booth! Also, check out Roshar on Sunday, as he will be presenting a class on the use of color on runway using yaby cosmetics.
So, what’s on your to-buy list at IMATS? Picking up anything from our Canadian brands?