How Cover FX Hydrated My Skin in One Hour Flat.

I was so excited to be invited to a Cover FX Hydrating Clinic that was held at The Bay on Queen Street on March 8.  The Cover FX team always puts on such fun blogger and media events, so I knew I was gonna be in for a treat!

Each session, called “Drench The Skin You’re In,” was one hour long.  I went in during my lunch break, because that’s what beauty obsessed people do instead of eating lunch.  True story: one time I met up with Michelle (Lipstick Rules) for “lunch” and we ended up shopping at Holt Renfrew and MAC. 🙂

Dehydrated Skin Tips From Jenny Frankel

There’s no denying that my skin has been incredibly dehydrated due to the sucky winter weather.  To begin the session, Jenny Frankel, Co-Creator of Cover FX, took my skin moisture level with a fancy shmancy tool that they use at Sunnybrook Health Sciences Centre.  It basically concluded that my skin was dehydrated, and I agreed. Chances are that your skin is dehydrated, too. Good news: Jenny gave me some great tips for retaining moisture in your skin.

  1. Ban Hot Baths. Hot water robs skin and washes away natural protective oils & moisture causing dry skin, so it’s best to take shorter showers in lukewarm water. This also means infrequent or skipping baths. Forego hot tubs as the hot temperature, combined with drying chemicals, is torture on dry skin. The same rule applies to face-washing: Wash face in lukewarm, never hot, water. If your skin turns red, the water is simply too hot.
  2. Moisturize When Wet. Moisturizing skin care & foundation is the key to soft, supple skin. Apply moisturizing skincare when skin is slightly damp to trap moisture still on your skin. For best effect, pat skin dry instead of rubbing with your towel before application. Then follow with moisturizing foundation to boost & seal in moisture all day.
  3. Identify Ingredients Wisely. Search non-comedogenic, emollient-rich ingredients such as silicones, oils, butters & humectants (glycerin, amino acids, hyaluronic acid) in your skincare and foundation products to keep moisture in and prevent TEWL (trans epidermal water loss).
  4. Ditch Drying Soaps & Toners. Harsh soaps & frequent cleansing dry out skin by stripping away skins natural protective oils. The bubbling and foaming action removes the oils from the surface of the skin and dries it out. Look for milder fragrance free, soap free & alcohol free soaps & toners rich in glycerin and emollients.
  5. Exfoliate Every Week. Moisturizer penetration is much more effective on properly exfoliated skin. Use a mild scrub on a dry skin (mix with lotion if its not moist enough). Massage a few minutes, then rinse.
  6. Hoard the Humidifier. Dry air is probably the most common cause of dry skin, especially during the winter, as it draws moisture right out of the air. Cold, harsh weather and wind are outdoor causes, the bigger problem lies indoors with dry heat churned out by your furnace. Humidifiers get more moisture (up to 30%) in the air, which helps skin from drying out.
  7. Hydrate for Your Health, Not Skin. Many people believe if they drink more water, they’ll hydrate skin. But this is a myth and you simply cannot significantly moisturize skin from the inside out. Dehydration does affect skin, but a normally hydrated person isn’t going to see major benefits by drinking even more water.
  8. Seek a Specialist. Ask a beauty advisor or esthetician to analyze your skin type, troubleshoot your current skincare regimen, and give you advice on skincare and makeup products you should be using.
  9. Layer of Love. As your skin condition changes, so should your skincare routine. Consider layering rich, oil based moisturizer and foundation to create all day protective layer on the skin that retains more moisture. A strong protective barrier also prevents toxins, pollutants, sensitizers, allergens, and irritants to enter the skin and cause red, sensitive, irritated skin.
  10. Ask Medical Advice. The side effects of a number of medications dry out the skin, such as diuretics and retinoids. If you notice the onset of a dry skin problem after starting a medication, talk to your doctor for advice.

My Customized, Hydrating Foundation System Recommended by Derek Selby

When I sat in front of Derek Selby, National Retail Director of Cover FX and Cityline Guest Expert, he asked if my skin usually gets oily.  The answer was obvious; my T-zone was “extra radiant” and I forgot my ClearPrep FX that day.  He made some great suggestions to help hydrate my skin while still keeping the T-zone matte and fresh looking.

Primer: ClearPrep FX Matte Foundation Primer & Anti-acne Treatment, $39

No brainer here.  They already know how much I worship ClearPrep FX ;), also known as the best primer ever for oily skin types.

Foundation: SkinTint FX Moisturizing Treatment & Tint in M Light, $39 or Natural FX Water Based Foundation in M50, $37

I don’t have a lot of skin concerns save for some redness and dark circles.  This I can attribute to good genes and a solid natural skincare routine.  For running around everyday, I would probably reach for the SkinTint FX, which is their moisturizing tinted moisturizer with SPF 15.  SkinTint FX contains hyaluronic spheres to boost hydration and firmness.  On the other hand, Natural FX is their water-based, medium coverage foundation with SPF 15.  It has vitamin E and what they call a hydra-silicone technology, which is supposed to prevent the water in our skin from evaporating.

At my makeup consultation, Derek applied Natural FX (his personal favourite) on me lightly where I had redness.  He also patted it on using a synthetic concealer brush under my eyes and around the nose to up the coverage.  A really cool tip I learned: this foundation can be layered over setting powder if you want more coverage.  So, apply Natural FX, then Setting FX, then Natural FX again, and so forth. 🙂

Blotting Powder: Matte FX Oil Absorbing & Blotting Powder in Medium, $22

Even near the end of winter, my skin across my forehead and down the nose still gets very oily.  Applied on the T-zone only, this keeps the Natural FX’s radiance while keeping the oily areas matte.  I’m gonna go out to buy this ASAP, and I know once we get together, it will be love, sweet love. 🙂

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