IMATS Toronto 2010: Where Makeup Artists (and Addicts) Come Out and Play!

IMATS Toronto has come and gone, and it did not disappoint.  On November 6, I picked up Joy (Makeup Junkie) and Michelle (Lipstick Rules) and drove to Toronto Congress Centre,  where shopping and makeup artistry awaited us! 🙂  Enjoy the photos, and click to enlarge the thumbnails!

Michelle (Lipstick Rules), Joy (Makeup Junkie) et moi 🙂

The Best $$$ Deals.

When we arrived, we could really feel the energy and excitement in the place.  It was madness!  We slowly scoped out the place to find the best deals.

  1. MAKE UP FOR EVER was the booth that everyone was excited about.  They didn’t disappoint and offered a 40% discount.
  2. Stila was a newcomer this year, and they also had 40% off products.
  3. Royal & Langnickel had fantastic full brush sets ranging from $20 to $30.  I eyed them closely and seriously wanted one, but didn’t need a full set.
  4. NYX had a massive booth smack dab in the middle of the exhibition floor.  The entire line was available including a wide range of lashes from natural to full on vicious.

One booth that I was ready to do some serious damage in was FACE atelier’s, but I was kind of disappointed that they did not offer the same discount to non-makeup artists.  Makeup artists got 40% off, and after calculating, I only got 20% off my purchases.  I would love to have taken more FACE atelier home with me, but it just was not happening at those prices.

NYX / FACE atelier

The crazy NYX lashes that I almost bought. I should’ve bought it!

The Cover FX ladies / Ben Nye / Royal & Langnickel / Naked Cosmetics

Melissa (from Cover FX) la-la-loving the OCC lip tars! 🙂

Toronto Beauty Bloggers!

What would IMATS be without bumping to our favourite Toronto Beauty Bloggers?  Besides meeting Michelle for the first time ever — who by the way, is as sweet in person as she is online — I also bumped into many of my favourite local beauty bloggers on the exhibition floor.

Pretty Toronto beauty bloggers and makeup artists!

Creativity and Inspiration Overload.

The student competition entries were absolutely breathtaking.  The Mad Hatter entry deserved to win though.  It’s all in the details.  The creative juices flowing through the Toronto Congress Centre was just mind blowing.  There were always demos happening on the two stages, as well as makeovers happening at some of the booths.  I think some ladies even went with minimal makeup just so they can get their makeup done. 🙂

Two entries for the student competition / model / gory display

Winner of the student competition “Mad Hatter” but I missed her with the crazy wig

An Exciting Ending to my Shopping Day…

…was bumping into the beautiful Kandee Johnson!  She was really sweet and let us take photos with her at the end of her long day.  I wish I could have made her Q&A that morning!

Kandee Johnson and I 🙂

IMATS was a huge success this year and I think it will only get better yearly.  While it was great for me to have free parking and I did like the exhibition hall, I found the choice of location (in the suburb of Toronto) a little iffy.  It was difficult for most people living downtown to get out there, so hopefully next year they move it closer to Downtown Toronto.

Thank you IMATS for a great show.  See you next year!

IMATS is produced by Make-Up Artist magazine.

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  • Love the pictures and awesome coverage of IMATS!! It was so nice to meet you in person =) It was a very successful year indeed, can’t wait for next year lol

    • It was soo nice to meet you! Did it surprise you that I recognized you? 🙂

  • By NOV I’ll be out of Toronto, if not I’d actually go with you to one of these things for the experience.

    CoverFx = Love.

    • I love my coverfx too! I kinda want to try the powder foundation.

  • argh I’m so pissed I didn’t make it this year. It looks like a better event than last year. I was still recovering from my NYC trip the week before though, lol!

    You guys all look super cute. I love that pic of you, Michelle and Joy.

    Did you do a haul post yet?